LaGarde, Inc. - In the newsAfter the Holidays: E-Commerce Seeks Springboard Into 2006"Merchants are coming to the realization that if they're going to do significant volume online, it makes sense to invest in fulfillment, inventory control, point of sale and accounting to get the maximum efficiency," said Bob LaGarde, the chief executive officer of software and serviceLee Goes OnlineEven though Merriam, KS-based Lee Jeans has been around for more than a century, the $6.1 billion apparel brand didn't have a consumer e-commerce presence until this year.E-Commerce Leader LaGarde Experiencing Record Growth in 2005Influx of mid market customers and increased integration capabilities help spur success Chicago, Ill - LaGarde, makers of the industry leading StoreFront® e-commerce platform, has experienced record growth in 2005. A major increase in revenue coupled with a large number of significant new customer acquisitions have resulted in growth of nearly 70% for the year.Lee Jeans Finds Success Online with Help from StoreFront?s Integrated SolutionsAs Lee Jeans adapts to changing needs, StoreFront’s scalable solution adapts with themChicago, Ill.—(November 10, 2005)—Since the launch of Lee1889.com in May of 2005, Lee Jeans has pursued an aggressive e-commerce strategy. The strategy has included the launch of multiple branded sites and their most recent site shopleejeans.com. To help them execute their online plans and meet their objectives they selected an integrated solution from LaGarde, makers of the industry leading StoreFront® e-commerce platform. Intelligent DesignGoing beyond the Wow! factor in web site designInternet retailers who think price and selection are the driving forces behind closing sales are only seeing half the picture. While price and selection are important to consumers, they represent about 50% of an online shopper’s purchasing decision, according to Internet retailing experts. The remaining 50% is directly influenced by web site design. Visa, MasterCard fall short in explaining database security requirementsVisa and MasterCard have not done enough to explain to online retailers the card industry standards for protecting databases of customers’ confidential information, Bob LaGarde, CEO of e-commerce platform provider LaGarde Inc, tells InternetRetailer.com. “Although I applaud the premise of the card associations’ efforts with regard to data security, their execution is far short of acceptable,” he says. “There’s just far too much confusion.”StoreFront® Introduces Optimum Choice™: The E-Commerce Industry’s First Customer Choice Pricing ModelLaGarde’s addition of subscription and utility-based pricing options help align technology acquisition costs with business budgetsShop.Org 2005 Summit, Las Vegas, NV—September 13—LaGarde, makers of StoreFront, the leading e-commerce platform for small and medium-sized businesses, announced today the availability of its Optimum Choice software licensing program. Some Christmas shopping may be under way already, survey reportsOnline retailers are expecting Christmas shopping to start any day now, according to a survey conducted by e-commerce technology provider LaGarde. More than 25% of merchants responding to the LaGarde survey believe the holiday shopping season for their online store starts in August or September. More than 60% said the season starts before Nov. 1.Lee Jeans launches consumer site for women’s denim lineIn a new tack for going direct to consumer while also supporting retailers, VF Corp.’s Lee Jeans has launched its first consumer e-commerce web site, Lee1889.com, which is dedicated to a single brand of fashion denim not also being sold in most stores. But the site also provides links to the web sites of Lee’s retail partners for its other apparel products.Lee Jeans has deployed Lee1889.com on the StoreFront e-commerce platform from LaGarde. LaGarde Adds Imaging Tool for SellersLaGarde, makers of the StoreFront e-commerce platform, announced the availability of its Dynamic Image Suite, a visual imaging tool designed specifically to allow online merchants to offer enhanced views of products to consumers.Research Mounts Suggesting Holiday E-Shopping Began EarlyResearch is growing in support of the theory that the 2004-2005 holiday season started early and ultimately could prove more profitable for e-tailers -- at least, for those who anticipated the holiday rush. |